In this work, I was required to take a script and a very sketchy stick figure storyboard and develop an engaging and dynamic video in order to hook and win the business of this huge retail group.

The animation needed to reflect the nature of the group’s target market and the experiences they sell, as well as demonstrate the agency’s ability to meet their needs.

I enjoyed challenging myself with the complexities of various parts of this animation, and in finding ways to connect the infographics with the narrative.