In this animated explainer video, I was required to create a video that outlined the new digital transformation to an internal audience, whilst adhering strictly to provided brand guidelines.

The tricky part of this particular job was in working with the client to interpret meaning from a layer of very opaque corporate jargon in the script, so that I could then go on to create sequences of images and visual metaphors that appropriately underscored and accompanied the words.

In the end, this piece achieved its goal of communicating some very complex concepts in a clear and simple way.