17/4/24

Explainer: Westlaw Product Launch

This project saw me in the usual role of creative director/animator where I worked closely with the client to hone the script they provided and create a storyboard and style frames before diving in and executing the piece.

This required me to match existing Westlaw subbrand collateral, recreating it in 3D and animating it. Brand values that needed to be communicated were about speed, high technology, efficiency and reliability.

Software used: Aftereffects (Plexus plugin), Cinema4D & Premiere.

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