In this case study edit, I was required to find an engaging was to play the gravitas of the environmental message, and the technical complexity of executing the creative, whilst delivering the final blow of comedy in a way that left the audience feeling both uplifted and mirthful.

It was an absolutely delightful job to work on with the 72 & Sunny team, and in particular the Creative Director, Genevieve Hoey.

I mean, who wouldn't have fun making a video about bums?