This job was my second job with The Hallway, and they entrusted me with a case study about one of their very dear creative babies: The Cardboard Cake.

In this piece I was required to provide a flavourful gluten-free edit and some fresh and crunchy animation work and visual styling to depict the success of this clever little campaign for Wholegreen Bakery and Coeliac Australia.

I particularly enjoyed making the cardboard hamburger sag and plop, and this music in this piece kept me bopping along as I layered and trimmed the shots to perfection.